My background is in engineering, and that training in systematic problem-solving has shaped my approach throughout eleven years in marketing, most of it within B2B SaaS. These are companies with complex products and long sales cycles, where marketing's core job is translating deep technical capability into a clear, compelling reason for the right buyer to care.
That engineering foundation shows in how I approach the work. Rather than simply identifying a problem, I build the systems to address it and validate them against real data — go-to-market intelligence systems, account scoring models, content engines. This is the operational infrastructure that supports every marketing program, even when it isn't visible in the final output.
I also work across both digital marketing and product marketing, a combination that's less common since most marketers specialize in one. Understanding a product at a deep level is necessary to create effective content, and understanding how buyers evaluate solutions is necessary to position that product well.
That combination of engineering rigor, marketing instinct, and product understanding has consistently been the most valuable asset I bring to a team.
My experience building and running marketing programs in B2B SaaS surfaced a consistent gap: most available marketing education explains how the discipline is supposed to work, but very little documents where it actually falls short in practice.
In my own work, I maintain an informal list of these gaps, attribution models that produce inconsistent results, SEO guidance written before AI Overviews changed search behavior, and playbooks that performed well for one company but failed under similar conditions elsewhere.
This experience wasn't unique to me. Most marketers likely maintain a similar informal record, built through direct experience rather than formal training.
Marketingaps.com looks at every marketing discipline through three lenses, what's genuinely broken and unsolved, what's already working but could work far better, and what nobody has built yet. Not vague inspiration. Specific, structured insight: what's happening now, what's coming next, what to do about it, how to actually do it, how to measure whether it worked, why it matters, and how it plays out differently depending on where in the world you're doing the work.
Marketingaps is the knowledge bank for digital marketing
A few principles I bring to my work
Marketingaps.com is still early. The plan is for it to grow into something bigger than what one person can generate alone, a place where marketers submit their own gaps, vote on what matters most, and build a shared, honest map of the discipline together. Not just mine. Everyone's.
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Tell me a gap I haven't covered yet. Or just say hello, I read every message.